Today more than ever, homeowners and contractors want to know that the safest possible products are being used in the building and development of spaces where they live and work. In the competitive world of new construction and renovation, it is important to be able to offer customers the peace of mind in knowing they will be safe and comfortable in the spaces they occupy – and this is exactly what General Paint’s Low & Zero VOC paints can offer.
What are VOCs in paint?
VOCs are Volatile Organic Compounds. When it comes to paint, VOCs are often added for better open time and freeze-thaw resistance and are emitted as gases from liquids that evaporate as paint dries. Certain VOCs are harmful when inhaled and may pose indoor air quality concerns. They typically give a space that new paint smell but can also cause headaches and nausea.
Low VOC paint products have always been available, however, General Paint recognized an ever-growing need and desire for safe and environmentally friendly products. They invested key resources to further develop a full line of Zero VOC products for professionals including wall paint, primer, and ceiling paint.
Costs, timing and quality are the most important factors for success during new construction and renovation projects. General Paint’s Professional Zero VOC line is specifically formulated to help conquer all three every time.
Budget Friendly
Price is too often a barrier to closing a contract or finishing a project within budget. This has been especially true when clients are concerned about indoor air quality because Zero VOC paints have historically been subject to upcharge. With that in mind, General Paint’s Professional Zero VOC products are very reasonably priced throughout the entire line. When clients don’t have to trade Zero VOC for a project that fits within their budget, everyone is a winner.
Time is Money
Professionals know that the most efficient way to apply paint and primer products is to stick to what they know best – using applicators and techniques they believe deliver the best results for the project.
Product innovations shouldn’t have to mean learning new ways to do the job right. General Paint respects contractors’ practical knowledge and has leveraged it in formulating professional-quality, remarkably flexible products that provide an optimal finish regardless of application technique (brush, roll or spray). What’s more, these products allow for excellent touch-ups, too.
Quality is King
Quality and consideration for the busy professional extend right to the design of the can. General Paint’s Professional Zero VOC labels — paint, prime, and ceiling paint — are all colour coded with the same green accent to make for easy identification.
Ahead of the competition
At the end of the day, it’s the customer that counts. The competitive advantage of these products extends well beyond the benefits of Zero VOC. The Professional line also carries full-colour support. This means that you as the contractor can meet the customer’s creative vision with a robust palette of colour choices while also delivering on the preference for using Zero VOC paint products.
Meeting customer needs with a pro-focused product is the goal of General Paint’s Professional line of products. The company makes it a priority to continually find more economical means to achieve great end results with products that satisfy consumers. All products are designed to help the professional do the job efficiently, get great results and leave clients happy.
For more information on the General Paint’s Professional Zero VOC line of products, see the experts at your local Co-op Home Centre today.
